Google Forms
Fast, familiar forms that feed Google Sheets.
Google Forms covers common question types, branching by section, quizzes and direct export of responses to Google Sheets. It is included with a Google account and Workspace plans. Its limits are design control, payments and advanced logic; for customer-facing lead capture, a dedicated builder usually looks and converts more like your brand.
Pros
- + No extra cost for Google users
- + Instant Sheets integration
- + Quizzes and section logic
Cons
- — Limited branding and layout
- — No native payment collection
- Best for
- Internal surveys and teams on Google Workspace
- Price from
- Included with a Google account
- Source: Official vendor pricing page; reviewed November 2026
