Connected TV
Smart TV platforms, streaming reach and CTV advertising. Every brief below is written the same way: the figure first, the period it covers next, then a plain reading of what it does and does not prove.
41
figures tracked in this topic
Last reviewed
September 2026
Briefs and data sets on connected tv
Short documents built around one question each. Open any of them for the figures, the sources behind them and the caveats we could not remove.
Titan OS Statistics: Users, TV Brands and CTV Ad Reach
Titan OS is the Barcelona-built, Linux-based smart TV operating system that now ships on Philips, Sony, JVC, AOC and Vestel sets. This brief collects what is actually documented: user numbers, funding, brand coverage, advertising reach and the platform trade-offs behind the switch away from Google TV.
Updated September 2026 · 13 min read
Market briefCTV Advertising Statistics
Connected TV now carries more American viewing time than broadcast and cable combined, and ad budgets have followed it. Here is what the published numbers do and do not say about buying television inventory over the internet.
Updated September 2026 · 11 min read
Market briefStreaming Subscription Statistics
Households now stack several streaming services, cancel more freely than they ever cancelled cable, and increasingly pick the cheaper ad-supported tier. These are the numbers behind that behaviour.
Updated September 2026 · 10 min read
- Adoption and usage rates, split by company size
- Spend and budget shifts year over year
- Regional differences worth naming
- Benchmarks teams can compare themselves against
- Where published sources disagree, and by how much
- A five-year outlook with the assumptions written out
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Cited by hundreds of publications
Our reviewed figures get referenced in newsrooms, newsletters and analyst notes. The outlets below are an illustrative sample list.
